Promotion economics, simplified

Know what your promotion will do before it goes live.

Model promotional mechanics, forecast revenue and gross profit impact, compare scenarios and calculate supplier funding — before committing to a promotion.

Free to use · No account required

Stop guessing. See the numbers first.

Revenue impact

See how a promotion changes expected revenue based on price, mechanic and volume uplift.

Gross profit impact

Understand the effect on gross profit before the promotion goes live.

Break-even

See how much additional volume is required to compensate for the promotional mechanic.

Supplier funding

Calculate how much supplier support is needed to close a GP gap.

Model the promotions you actually run.

Two offers can look almost identical to a customer and still produce very different revenue, margin and volume economics. PromoGauge calculates each mechanic the way it actually works at the till.

  • Promotional price
  • Percentage discount
  • Buy 1 Get 1 Free
  • Buy 2 Get 1 Free
  • Buy 2 Get 2 Free
  • Second item 50% off
  • X items for Y price

How it works

From promotion idea to commercial impact in minutes.

  1. 01

    Enter product economics

    Add cost, retail price, VAT and optional supplier funding.

  2. 02

    Choose the promotion

    Select the mechanic and promotional conditions.

  3. 03

    Add volume assumptions

    Enter regular volume and expected promotional uplift.

  4. 04

    See the impact

    PromoGauge calculates expected revenue, gross profit, margin and break-even.

  5. 05

    Compare and export

    Compare multiple scenarios, save calculations and export a PDF summary.

Compare options side by side before you decide.

Set up to three promotion scenarios and see the same metrics for each one in a single view.

MetricScenario AScenario BScenario C
Revenue impact
GP impact
Effective discount
Break-even uplift
Supplier funding
Compare your scenarios

Built for anyone who needs to know whether a promotion makes commercial sense.

Retail & category teams

Evaluate promotional mechanics before committing to an event.

E-commerce businesses

Test discounts, bundles and multi-buy offers before launching them.

Brands & suppliers

Understand promotional economics and supplier funding requirements.

Small businesses

Replace spreadsheet guesswork with a structured promotion calculation.

Frequently asked questions

Is PromoGauge free?+

Yes. PromoGauge is currently free to use.

Do I need an account?+

No. You can use the calculator without creating an account.

What promotion types can I calculate?+

PromoGauge currently supports promotional prices, percentage discounts, Buy 1 Get 1 Free, Buy 2 Get 1 Free, Buy 2 Get 2 Free, second item 50% off and X items for Y price.

Does supplier funding count as revenue?+

No. Supplier funding affects promotion economics and gross profit calculations but is not included in customer revenue.

Can I compare different promotion scenarios?+

Yes. Multiple promotion scenarios can be created and compared side by side.

Can I export my calculation?+

Yes. Calculations can be exported as a PDF summary.

Run the numbers before you run the promotion.

See the revenue, gross profit and break-even impact of your next promotion in minutes.

Open PromoGauge